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Writer's picturePhu Vo

Vietnam Specialty Coffee: A Sustainable Growth in the Coffee Market




Vietnam has long been known as one of the world's largest producers of coffee, with robusta being the dominant variety. However, in recent years, the country has experienced a shift towards higher quality coffee, particularly in the specialty coffee sector. With the emergence of new growing regions and a growing focus on fine robusta, Vietnam is making its mark in the global coffee market. In this article, we will explore the growth of Vietnam's specialty coffee industry and the reasons behind its sustainable development.


Introduce about Vietnam coffee market

Vietnam has a rich history in coffee production, dating back to the 19th century when French colonists introduced coffee cultivation to the country. Today, Vietnam is the second largest coffee producer in the world, after Brazil. The majority of coffee produced in Vietnam is robusta, which is known for its strong flavor and high caffeine content. However, the country is also home to arabica coffee plantations, particularly in the northern regions.


Shift towards higher coffee quality

In recent years, there has been a noticeable shift in Vietnam's coffee industry towards higher quality coffee. This shift can be attributed to several factors, including increasing demand for specialty coffee globally and the desire of Vietnamese coffee farmers to improve their livelihoods by producing higher value coffee.

One of the key drivers of this shift is the growing recognition of Vietnam as a producer of specialty coffee. Specialty coffee is defined by its superior quality and unique characteristics, which are a result of factors such as the coffee variety, growing conditions, and processing methods. With its diverse microclimates and favorable growing conditions, Vietnam has the potential to produce specialty coffee that rivals those from other renowned coffee-producing countries.





New growing regions in Lam Dong, Dien Bien, Pleiku, Daklak

Traditionally, coffee production in Vietnam has been concentrated in the Central Highlands region, particularly in the provinces of Lam Dong, Daklak, and Gia Lai. However, in recent years, new coffee-growing regions have emerged in other parts of the country.

The province of Lam Dong, located in the Central Highlands region, has gained recognition as a prime location for specialty coffee production. Its high altitude, cool climate, and volcanic soil create ideal conditions for growing arabica coffee. The arabica coffee from Lam Dong is known for its delicate flavors and complex profiles, making it highly sought after by specialty coffee enthusiasts.

In the northern region of Vietnam, the province of Dien Bien has also started to gain attention as a coffee-growing region. The cool climate and high elevation of Dien Bien contribute to the unique flavors and characteristics of the coffee grown there. Similarly, the provinces of Pleiku and Daklak in the Central Highlands region have also seen an increase in specialty coffee production.


Fine Robusta is the new trend

While arabica has traditionally been associated with specialty coffee, there is a growing trend towards fine robusta in Vietnam. Fine robusta refers to robusta coffee that has been carefully cultivated and processed to enhance its flavors and qualities.

Robusta coffee is often considered to be of lower quality compared to arabica due to its stronger and more bitter taste. However, with the right cultivation and processing methods, robusta can produce coffee with unique flavors and characteristics that are highly valued by specialty coffee consumers.

The fine robusta movement in Vietnam aims to showcase the potential of robusta coffee and challenge the perception that it is inferior to arabica. By focusing on quality cultivation practices, such as selective harvesting and proper drying techniques, Vietnamese coffee farmers are able to produce robusta coffee with complex flavors and a smooth finish.





Robusta is under-valued

One of the reasons why fine robusta is gaining recognition in Vietnam is the undervaluation of robusta coffee in the global market. Robusta is often seen as a cheaper alternative to arabica and is commonly used in blends or instant coffee. However, this perception fails to recognize the potential of robusta to produce high-quality coffee.

Vietnam, as one of the largest producers of robusta coffee, is taking steps to change this perception by promoting fine robusta as a specialty coffee. The country's coffee industry is investing in research and development to improve the cultivation and processing methods for robusta, with the aim of producing robusta coffee that can compete with arabica in terms of quality and value.


In conclusion, Vietnam's specialty coffee industry is experiencing sustainable growth as it shifts towards higher quality coffee. With new growing regions emerging and a focus on fine robusta, Vietnam is making its mark in the global coffee market. The country's diverse microclimates and favorable growing conditions provide the perfect environment for producing specialty coffee that rivals those from other renowned coffee-producing countries. As the demand for specialty coffee continues to rise, Vietnam has positioned itself as a key player in the industry, offering unique flavors and characteristics that are highly sought after by coffee enthusiasts around the world


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